First of all, we have to consider client needs. Our aim has to provide an environment that serves multiple needs. We have our sales professional. His goal is sales. He needs a local base of operations that serves form and function.
We have our computer professional. He needs the quiet space to focus and preferable people around that compliment and contribute to his projects.
We have a home based worker. She has finally come to the conclusion that working alone has a detrimental affect on her business. Also, she has no ability to leave her job because it is at home. One’s home is their sanctuary; our refuge from the storm of life’s challenges.
There are other markets we must consider and that has to be based on demographics. For instance, my space will be in Media, PA. Media is a very creative pro art, pro fair trade town. One thing they do have due to the proximity of the county courthouse is lawyers. Lots and lots of lawyers. Yet another potential client. Lawyers need conference space, a locking file cabinet, preferable an onsite notary and a legal size copier.
So, as you can see - barring the danger of trying to please too many people - there is a certain amount of flexibility that we must have to successfully run a coworking establishment. The charges for this service must be commensurate with the geographical area and, of course, service provided, but not be so high as to prevent the up and coming small business owner to take full advantage of the services offered and be able to increase their profitability.
I will keep going with this.. email me with comments!
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